SBC Summit 2025 (Lisbon): Dates, Agenda, Tickets & Parties — The Complete Preview

Introduction: What Is SBC Summit 2025 (Lisbon)?

SBC Summit is the flagship, all-in-one gathering for the global betting and iGaming industry—returning to Lisbon in 2025 with a 20% bigger footprint and an expanded 135,000 m² show across FIL & MEO Arena. It brings together the full ecosystem—operators, suppliers, affiliates, regulators, payments, media—into one high-signal week purpose-built for partnerships, product launches, and market intelligence.

The 2025 edition is positioned as the fastest-growing event in the sector, drawing a truly international audience (attendees from 134 countries in 2024) and delivering scale that matters: around 30,000 delegates, 700 exhibitors, and 500 speakers across eight stages—plus targeted exhibition zones and built-in experiences that culminate with INFINITY Lisbon at MEO Arena. If you need EMEA deal flow, cross-border regulatory context, or hands-on product sessions in one trip, this is the week to plan around.

SBC Summit 2025 – Event at a Glance

• What: SBC Summit 2025 — global betting & iGaming expo + conference
• When: 16–18 September 2025
• Where: Feira Internacional de Lisboa (FIL) + MEO Arena, Lisbon
• Scale: 30,000+ delegates, expanded 135,000 m² show footprint
• Built-in side summits: Affiliate Leaders Summit & Payment Expert Summit
• Evening anchors: Official Opening Party (Tue) & Infinity Lisbon Closing Party (Thu)
  Details per the official “About,” “Tickets,” and FAQ pages

Why this year matters

After a record 2024, SBC returns to Lisbon with a 20% bigger venue footprint and an agenda redesigned around Global & Emerging Markets and Tech Academies — giving teams region-by-region strategy plus hands-on product sessions in one trip.

Dates, venue, and opening hours

• Hours: Attendees 10:00–18:00 (Tue/Wed) and 10:00–17:00 (Thu). Badge pick-up available Mon 15 Sep to skip queues.
• Dates: Tues–Thu, 16–18 Sep 2025
• Venues: FIL (expo halls) + MEO Arena (main stage & parties)

Floor plan & exhibition zones

The Exhibitor Resources hub is SBC Summit’s one-stop guide for building and running your stand: it explains how the Event Portal works (primary organizer gets login via email, then can add the stand builder as an additional user so they receive all specs and updates), and points contractors to a dedicated Contractor Portal with stand restrictions, guidelines, timetables, and ordering deadlines for services.

It’s designed to centralize everything—manuals, key dates and operational info—so exhibitors and suppliers can coordinate builds without missing requirements. The page also lists direct contact options and office hours for the events team (Mon–Fri, 09:30–17:30 BST) for help with regulations and exhibitor services

Expect a mapped show floor across FIL with dedicated zones:

• Casino & iGaming
• Sports Betting & iGaming
• Player Protection
• Media Headquarters
• …and a Food Festival area for hospitality-led meetings.

Conference structure (what’s new)

• Global Markets & Emerging Markets stages: region-specific regulation, media, data, payments, and product opportunities.
• Tech Academies: practical, tool-level sessions for product, payments, data, AI, and compliance teams.
• Super Stage: headline keynotes and C-suite debates.
• First Pitch 2025: startup spotlight. SBC Events+1

For a deeper primer, SBC’s agenda updates highlight the market- and tech-driven rework for 2025.

Who attends (and why you should)

Operators, suppliers, affiliates, regulators, marketers, legal & compliance — with pass parity across the built-in summits. If you need EMEA deal flow, new GEO playbooks, and product benchmarking in one week, Lisbon is the densest target environment.

SBC Summit 2025 Agenda & Speakers: What’s On, Who’s On Stage

Four Pillars of the Programme

• Global Markets — one-day deep dives into the most commercially influential regions with regulatory foresight, expert operator insight, and exclusive networking zones. 2025 tracks include Latin America & Brazil (Brazil, Peru, Colombia, Mexico), Western Europe (Portugal, Netherlands, Italy, Finland), and North America (US, Canada).
• Emerging Markets — where frontier growth is happening next. Tracks cover Africa (South Africa, Nigeria, Kenya, Ghana), Eurasia & Middle East (UAE, Georgia, Armenia, Uzbekistan), and Asia (India, Philippines, Macau), with on-the-ground operators and policymakers.
• Tech Academies (Full-day, MEO Arena • Sala Tejo) — hands-on learning alongside the show:
  • AI Academy (Sep 16): practical AI/ML for acquisition, retention, and ops.
  • Gamification Academy by Soft2Bet (Sep 16): designing retention loops, KPIs, and product-led engagement.
  • Marketing Academy (Sep 17): brand, content, performance — from attention to ROI.
  • Web3 & Blockchain Academy (Sep 17): payments, tokenisation, real-world adoption.
    Academies are included with Expo+ or VIP passes.
• Super Stage (MEO Arena) — headline keynotes in the arena setting. 2024 brought names like Sir Tim Berners-Lee and Tony Hawk; 2025 promises an even bigger lineup, with featured sessions across the week (e.g., Sep 17, 11:00–12:00 keynote slot).

Confirmed Speakers (selected)

Expect heavyweight operators, regulators, and global tech voices, including:

• Gary Vaynerchuk (Chairman, VaynerX; CEO, VaynerMedia)
• Randi Zuckerberg (Founder & CEO, Zuckerberg Media/HUG)
• Daniel Taylor (CEO International, Flutter International)
• Neal Menashe (CEO, Super Group)
• Joanne Whittaker (CEO, Betfred)
• Axel Hefer (CEO, Tipico)
• Mattias Wedar (CEO, LeoVegas)
• Vlad Kaltenieks (CEO, BoyleSports)
• Frederik Wastenson (CEO, Svenska Spel)
• Charles Mizzi (CEO, Malta Gaming Authority)
• Johnny Hartnett (CEO, Superbet)
• Aviv Sher (CEO, Codere)
• Eric Olders (CEO & Chair, JVH)

Tip: Map your meetings to the Global/Emerging Markets tracks you care about, then anchor a few must-see Super Stage keynotes and a Tech Academy day for your product/marketing team. This keeps the whole week aligned to outcomes.

SBC Summit 2025 Official parties & awards (book these windows)

• Official Opening Party — Tue 16 Sep
• Infinity Lisbon Closing Party — Thu 18 Sep (MEO Arena)
• SBC Awards Lisbon & Affiliate Leaders Awards during the week
  Tickets determine access (see next section)

SBC Summit 2025 Tickets & pricing (2025)

• VIP Event Pass — €600 (most popular)
  Access to all conference tracks (Tue–Thu), exhibition, Opening Party, Infinity Lisbon, Super Stage, breakfast & lunch, and post-event on-demand content. Group deal: €400 each when buying 3+ VIP passes.
• Expo+ Pass — €195
  Adds conference access to exhibition & parties, with food and on-demand content included.
• Expo-Only Pass — €0
  Exhibition, Opening Party, Infinity Lisbon, Super Stage, and food; no conference tracks.
• Free Operator/Affiliate Passes: eligible operators & affiliates can apply for complimentary VIP-equivalent access via SBC’s networks (SBC Leaders / Affiliate Leaders).

High-signal week plan (ROI playbook)

1. Lock meetings now against the Global/Emerging Markets sessions you care about; stack 20-minute slots and anchor around your zone.
2. Split roles: floor coverage, conference coverage, and lounge/quiet-room closers.
3. Hit the party windows: traffic peaks before/after Opening Party and Infinity Lisbon — plan priority intros here.
4. Use on-demand access: VIP/Expo+ lets absent teammates catch sessions later — recap fast for next-day meetings.

Travel & logistics (quick)

• Airport: Lisbon (LIS).
• District: Parque das Nações — walkable between FIL and MEO Arena; hotels nearby.
• Badge pick-up: Mon 15 Sep, plus from 10:00 each day; exhibitors from 09:00.

Conclusion: Why SBC Summit 2025 Is the Highest-ROI Week in Lisbon

If you have one trip to align products, partners, and policy in 2025, make it SBC Summit 2025. The Lisbon setup (FIL + MEO Arena), the 30,000+ delegate density, and the reworked agenda (Global/Emerging Markets + Tech Academies) compress months of outreach into three focused days. Add the Opening Party, Infinity Lisbon, and built-in awards, and you’ve got the perfect cadence for high-signal meetings, social proof, and fast follow-ups.

Your next moves

• Pick the right pass (VIP for full content + parties; Expo+ for content; Expo for expo/parties) and lock it now.
• Map sessions to objectives (target GEOs, payments/compliance, AI/data) and assign team coverage.
• Pre-book 20-minute meetings around your zone and the party windows; stack intros, confirm on WhatsApp, and bring one-pagers/QRs.
• Plan post-event follow-ups before you land: templated recap email, calendar links, and a 7-day nurture.

Snapper: Skip one key session or miss a party window and you’ll work twice as hard to get the same pipeline later. Arrive with a plan—leave with partnerships.

SBC Summit 2025 – Essential Links:

• Sponsor / Get Tickets
• About / Attending / Conference / Networking / Exhibition / Sponsors & Partners / News

FAQ – SBC Summit 2025

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