Gaming Marketing Leaders Forum 2025 — Dates, Agenda, Speakers & How to Get Real Marketing ROI

If you work in iGaming marketing, you already feel the squeeze: stricter advertising rules, higher acquisition costs, fragmented channels, and a board that wants numbers now—not “brand warmth” later. The Gaming Marketing Leaders Forum is built for that reality. It concentrates one high-impact day of strategy, case studies, and peer debate into a format designed to answer a simple question: what actually moves the needle for gaming brands and B2B suppliers in regulated markets—this quarter?

Below you’ll find the event essentials, a session-by-session agenda, speaker line-up, and a field playbook to squeeze maximum ROI from your trip.

Event at a glance

• Name: Gaming Marketing Leaders Forum (MLF)
• Where: The View, Royal College of Surgeons, London, UK
• When:
  • Oct 21, 2025 (evening): Invite-style networking welcome
  • Oct 22, 2025: Main forum, 09:00–17:00
• Format: One-track conference + live case studies + structured networking
• Who attends: CMOs, Heads of Marketing/Growth/PR, Brand & Content leads, Event marketers, Agency leaders working with gaming & regulated brands
• Why this forum works: It stays practical—how to prove event ROI, build brand trust in regulated markets, and deploy AI where it pays off.

What makes the Gaming Marketing Leaders Forum different

Most industry events pack dozens of tracks, hundreds of speakers, and a week’s worth of noise. The Gaming Marketing Leaders Forum is deliberately tighter. It curates a small set of talks and debates so you can leave with decisions: which narratives to lead, which channels to double down on, where AI produces real lift, and how to publish evidence your leadership team accepts (ROI models, benchmarks, and next-quarter roadmaps).

Three core themes run through the day:

1. Brand & reputation in regulated markets
   Crafting credible narratives that satisfy compliance while still converting—PR & storytelling for gaming, fintech, and other high-visibility sectors.
2. Proving event ROI
   Financing your event calendar with data: what to measure, how to attribute, and how content ops turn one stage appearance into a quarter’s worth of pipeline.
3. AI that delivers
   Moving past demos into prompt engineering, marketing ops, and workflow gains that show up in campaigns, content, and sales enablement.

How to get measurable ROI from the Gaming Marketing Leaders Forum

1) Arrive with a defined “marketing question.”
Don’t attend for inspiration; attend to solve one decision. Examples:

• “Which narratives will we own for safer-gambling and product innovation in 2026?”
• “Which 3 AI workflows will we adopt next quarter—and how will we measure lift?”
• “Which two events will we cut or keep based on a shared ROI model?”

2) Build a one-page event plan.

• Objective: 1 quantifiable outcome (e.g., 5 partner intros + 2 content collabs + 1 press angle).
• Meetings: 6 target conversations (who, why, proof you’ll bring).
• Content: What you’ll capture (quotes, photos, mini-interviews) and how you’ll repurpose (blog post, LinkedIn carousel, internal debrief).
• Attribution: Identify UTM rules and follow-up sequences before you travel.

3) Use the sessions tactically.

• PR & Storytelling: Draft a narrative canvas: one sentence for why, one for proof, one for next action.
• Event ROI: Take the funnel math and apply your last event’s numbers; flag two “leaks” to fix.
• AI sessions: Note down one prompt library you’ll standardize and one governance rule to unblock legal/compliance.

4) Treat the pre-event evening as a pipeline hour.
The Oct 21 reception is the fastest way to book your day. Aim for three 15-minute catch-ups you’ll continue on site.

5) Publish a same-day recap.
A 500–800 word summary framed around “3 decisions we’re taking after the Gaming Marketing Leaders Forum” performs well for internal alignment and social proof.

6) Follow through in 72 hours.
Ship two micro-assets (a quote card from a speaker + a 4-slide takeaway deck). Then schedule your “ROI debrief” internally within a week.

Practical frameworks you’ll hear about (and how to apply them)

Event ROI math you can defend

• Top-of-funnel: Meetings booked (onsite + virtual follow-ups), qualified partners, media opportunities.
• Content leverage: How one talk becomes 6 assets (recap post, newsletter note, 2 social threads, 1 sales enablement one-pager, 1 internal training clip).
• Lag measure: Pipeline influenced in 30/60/90 days—with a realistic attribution rule that the CFO signs off.

AI that earns its seat

• Prompt libraries for briefs, headlines, and ad variants that reduce first-draft time by 40–60%.
• Guardrails for regulated topics (tone, disclosures, and review states).
• Ops wins: summarizing VOC, clustering feedback, and campaign reporting.

Reputation moves for regulated categories

• Proof-led storytelling: show audits, partner endorsements, and third-party validation early.
• Safety language: strong content can remain persuasive without “edgy” claims—your conversion rate comes from clarity, not volume.

Who should attend (and who shouldn’t)

Ideal attendees

• CMOs, Growth & Brand leaders at operators, suppliers, and B2B platforms
• PR/Comms leads who own corporate reputation in regulated markets
• Event, Content, and Community leads who must prove channel ROI
• Agencies with gaming clients who need a near-term playbook

Probably not worth it if: you’re seeking consumer-expo buzz, deep technical dev tracks, or vendor demos. The Gaming Marketing Leaders Forum is compact and senior—more decisions, fewer booths.

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FAQs – Gaming Marketing Leaders Forum 2025

Conclusion — Turn one day into a quarter of momentum

The Gaming Marketing Leaders Forum isn’t another week-long expo; it’s a focused, senior room built to help you make decisions fast. In one day you’ll pressure-test your brand narrative for regulated markets, learn a defensible model for event ROI, and leave with practical AI workflows that make campaigns faster, safer, and easier to measure.

If you’re leading growth, comms, or brand in gaming, this is the shortest path from “interesting talk” to “board-ready plan.” Arrive with a single question you must answer, book three targeted conversations, and commit to a 72-hour follow-through. Do that, and the forum becomes a catalyst—not a calendar entry.

Quick next steps

• Define the outcome you want in one sentence.
• Pre-book two meetings you can convert into partnerships or content.
• Prepare one proof asset (case, audit, or benchmark) to open doors.
• Block an internal debrief for the week after the event.

Miss the prep and it’s just a nice day in London. Do the prep and you’ll ship decisions, assets, and momentum your team can feel by Monday.

Final note

Treat the Gaming Marketing Leaders Forum as a decision factory. Walk in with a question, leave with an answer—and a 90-day plan your leadership will support. That’s how one day in London turns into a quarter of momentum for your brand.