EGR London Summit 2025 — The Complete Guide

The EGR London Summit 2025 is the headline gathering dedicated to safer gambling innovation, regulatory insight and cross-industry collaboration. Taking place at the De Vere Grand Connaught Rooms in central London, the Summit convenes senior decision-makers from operators, affiliates, start-ups, regulators and specialist providers for a focused day of practical learning and high-value networking.

Unlike broad expo floors, the EGR London Summit is intentionally curated: the program zeroes in on responsible growth, regulatory change, risk checks, fair advertising, AI ethics and the realities of compliance at product and platform level. It is designed as a working day for people who own outcomes—CMOs and CROs, policy and compliance leaders, data and product heads, safer-gambling specialists and the executives shaping strategy for 2026 and beyond.

What makes the EGR London Summit different

• Laser focus on safer gambling and regulation. The agenda is built around the UK and European regulatory landscape, the evolving role of AI, and the commercial frameworks that let operators balance player protection with sustainable growth.
• A room that can decide. Attendance is free for qualified operators, affiliates and regulators, but it is approval-only. That keeps the ratio of decision-makers high and the hallway conversations unusually productive.
• Practical sessions, not platitudes. Roundtables, panels and firesides are structured to share what works: risk-check playbooks, techniques that reduce harm without killing conversion, and ways to turn compliance into competitive advantage.
• Perfect timing. The Summit runs the same day and venue as the EGR Operator Awards, creating a one-day arc: policy and practice in the daytime; sector celebration in the evening.

Quick facts (at a glance)

• Name: EGR London Summit 2025
• Date: 22 October 2025 (daytime)
• Venue: De Vere Grand Connaught Rooms, Covent Garden, London
• Format: Single-day conference with keynotes, panels, firesides and roundtables
• Cost: Free to attend for approved operators, affiliates and regulators (application required; limited capacity)
• Primary themes: Responsible growth, regulatory shifts, black-market risk, AI ethics, DEI & ESG priorities, financial risk checks, RET futures
• Audience seniority: Director, Head-of, VP and C-level across policy, compliance, risk, product, data, marketing, safer gambling and operations
• Sponsors / supporters (2025): Betsmart Consulting, Gamomat, Mindway AI, Sumsub, Yaspa

Who should attend (and why)

Policy & compliance leaders. Get the most current view of regulatory priorities, enforcement trends and the policy horizon—then translate it into board-level plans.

Marketing, growth & product executives. Learn how to hit commercial KPIs while staying on the right side of the rules: data-driven segmentation, content accountability, UX choices that reduce risk, and storytelling that stands up to scrutiny.

Safer-gambling teams. Compare approaches to player risk modeling, markers of harm and financial checks; take home validated practices that shorten your testing cycles.

Data & AI practitioners. Separate hype from value: where machine learning materially improves detection and review; when to keep a human in the loop; how to document fairness and explainability.

Affiliates & partners. Understand what operators expect from you in a post-levy and risk-check world, and how to keep acquisition programs compliant, predictable and profitable.

EGR London Summit 2025 agenda (overview)

The following outline mirrors the published day-of schedule. Exact timings can shift slightly on the day, but this is the working flow participants should plan for.

• 09:00–09:45 Registration and welcome refreshments
• 09:45–10:00 Welcome from the Chair
• 10:00–10:30 Keynote: A view from the Betting & Gaming Council
• 10:30–11:00 Panel — The year in review: regulatory shifts and industry reactions in the UK market
• 11:00–11:15 Refreshment break
• 11:15–11:50 Panel — Black-market blueprint: what can the legal industry learn from the shadows?
• 11:50–12:30 Roundtable series (three parallel topics, repeated once)
• 12:30–13:00 Roundtable repeat (rotate tables to maximize discussion)
• 13:00–14:00 Networking lunch
• 14:00–14:40 Panel — Harm detection & industry perception: ethical use of AI, data and analytics for a safer and more trustworthy industry
• 14:40–15:10 Fireside — Game over? The future of RET in a post-levy world
• 15:10–15:30 Refreshment break
• 15:30–16:00 Panel — Rising against the tide: maintaining ESG and DEI priorities in the gambling industry
• 16:00–16:30 Panel — Financial risk checks: collaborative approaches for striking the protective balance
• 16:30–16:45 Close of event

Agenda highlights (themes).

1. Regulatory shifts, 12-month recap. What changed, what stuck, what’s deferred—and the practical implications for product, marketing and operations.
2. Compliance vs. growth. How to protect players and markets while preserving healthy funnels and sustainable LTV.
3. AI with a human in the loop. Where ML adds value in risk detection and case review; documenting bias controls and audit trails.
4. Black-market dynamics. Realistic assessments of channel shift, messaging that persuades players to stay regulated, and enforcement tactics that actually move the needle.
5. RET, DEI & ESG. The future of funding, reputation and workforce priorities; how to prove progress without box-ticking.
6. Risk checks that work. Process maps and vendor collaboration models that keep friction tolerable and outcomes fair.

Venue: De Vere Grand Connaught Rooms, Covent Garden

The Grand Connaught Rooms combine a heritage setting with modern conference infrastructure. For delegates this means: easy access (Covent Garden & Holborn stations), fast check-in areas, spacious ballrooms for plenaries, and smaller suites for breakouts and roundtables. If your team plans to hold side meetings, the surrounding streets offer ample cafés and hotel lobbies within a few minutes’ walk.

Travel tips.

• Tube: Covent Garden (Piccadilly) and Holborn (Piccadilly & Central) are the closest.
• Rail: Charing Cross and Waterloo are a short cab ride away; King’s Cross/St Pancras is two stops on the Piccadilly line.
• Air: Heathrow via Piccadilly Line (~60–70 mins) or Elizabeth Line + Tube; London City is fastest via DLR + Central/Piccadilly.

Tickets and access: who gets in and how approvals work

Attendance is free for qualified operators, affiliates and regulators, but registration is application-based. That process keeps the audience senior and relevant:

• Step 1 — Submit your details. Provide role, company, objectives and consent preferences (standard event form fields).
• Step 2 — Eligibility review. Organizers confirm that your role matches the Summit’s delegate profile.
• Step 3 — Confirmation email. Approved applicants receive a joining note with venue details and any pre-event instructions.
• Capacity note. Places are limited. Apply sooner rather than later, especially if you’re traveling in.

You can Register HERE.

Sponsors and supporters

The 2025 edition lists a focused set of supporters aligned with the Summit’s remit—including Betsmart Consulting, Gamomat, Mindway AI, Sumsub and Yaspa—covering responsible marketing, game content, AI-assisted safer-gambling tools, identity and risk checks, and payment/user-experience layers.

How to get measurable value from the EGR London Summit

1) Set a “one-day thesis.” Decide the single question you must answer (e.g., “How do we implement proportionate financial risk checks without cratering approval rates?”). Let that guide which sessions and roundtables you prioritize.

2) Pre-book conversations. Use the attendee list (if provided) or your existing network to secure 4–6 quick touchpoints with peers and vendors. Put 15-minute holds into calendars now; the day fills up fast.

3) Bring the right artifacts.

• Current player-risk model and where it struggles.
• Your comms journey for risk checks (copy + UX).
• Incident post-mortems (anonymized) that you want second opinions on.
• A one-pager of your regulatory roadmap through Q2 2026.

4) Capture “policy-to-product” actions. After each session, force a 3-line takeaway:

• What changed in my mental model?
• What’s one test we can run within four weeks?
• Who must I brief on Monday?

5) Benchmark your DEI/ESG posture. Use the afternoon panels to sense-check progress claims. What’s evidence vs. intention? Translate that into 2–3 metrics you’ll publish internally.

Risk checks: striking the protective balance

Financial risk checks remain a headline theme because they sit at the junction of player trust, regulatory expectation and commercial performance. Key patterns to watch for during the Summit:

• Proportionate triggers. Delegates increasingly converge on staged risk review, where initial signals route players to the least-intrusive check that can safely clear the case.
• Friction by design. UX tweaks—progress bars, save/resume, pre-filled fields, plain-language copy—can halve drop-off without weakening controls.
• Data partnerships. Smart collaboration with KYC, Open Banking and credit-reference providers can reduce false positives and speed up “green” decisions.
• Explainability. Whether you use logistics regressions or boosted trees, show the reason code to case reviewers. This makes audits smoother and outcomes more consistent.

AI, analytics and the human in the loop

The AI conversation at the EGR London Summit is refreshingly practical. Expect debates on:

• Model governance. How to document training data, thresholds and overrides so compliance can defend decisions.
• Bias testing. Routine fairness audits across age, geography and socioeconomic markers.
• Transparency vs. effectiveness. Where simple and explainable outperforms opaque ML—and where it doesn’t.
• Hybrid review. The winning pattern is usually model triage + human escalation, with explicit SLAs for time-to-decision.

Black-market realities and the retention play

A panel devoted to black-market dynamics will get frank about where players leak and why. Successful counter-measures shared at past gatherings include:

• Value-prop clarity. Make the benefits of regulated play explicit: payment reliability, self-exclusion that works, dispute resolution and guarantees.
• Crisis-mode UX. If a player fails a check, the how matters as much as the decision. Clear options and empathetic language beat blunt denials.
• Enforcement + education. Operator coordination with payment networks and ad platforms matters; so does myth-busting through clear, compliant content.

RET, DEI and ESG priorities

Two afternoon sessions dig into the future of RET (Research, Education and Treatment) funding and what it means post-levy, and into DEI/ESG as enduring business priorities rather than slogans. Bring two things to those rooms:

1. Your working definition of success (e.g., % of workforce covered by structured development, supplier diversity targets, audited carbon baselines).
2. The evidence you can publish quarterly—because internal transparency is the best antidote to “checkbox” accusations.

Practical planning checklist for teams

Before the Summit

• Confirm who owns regulatory watchbacks during travel so nothing urgent drops.
• Print (or save offline) your risk-check flows and last 90-day KPI snapshots.
• Draft three questions you will ask during Q&A; good questions attract good conversations.

On the day

• Split coverage: one person tracks plenaries, another farms roundtables for practical tactics.
• Book your post-Summit 30-minute retro while you’re still on the train home.

After the Summit

• Produce a one-page internal brief within 48 hours: what we learned, what we’ll test, where we need budget/time.
• Log any vendor/concept follow-ups with an owner and due date.

FAQs – EGR London Summit 2025

EGR London Summit 2025 – Final thoughts

The EGR London Summit 2025 is where the industry’s most consequential conversations happen face-to-face. It’s not about flashy reveals; it’s about alignment—policy with product, protection with performance, intention with evidence. If you own outcomes in compliance, risk, marketing or product, plan your day around one or two hard questions, book a handful of targeted conversations, and leave with a short list of tests you’ll run within four weeks. Do that, and a single day at the Summit will move the needle more than months of memo-trading.